W Oswald Co / Ideas
I was walking home one evening when a stray line from a conversation I’d overheard lit up a corner of my mind: “We forget not because memory fails, but because we never wrote the thought a second time.” The line was half-remembered, italicized by my own imagination, and stubborn enough to...
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There’s a kind of ridiculous intimacy in keeping tiny regrets. They don’t announce themselves — they’re the half-smile when you realise you could have said something kinder, the quiet twinge when you opted for punctuality over a conversation, the small ache that follows leaving a book...
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I remember a scene from a film more clearly than I remember a conversation I had last week. It’s a strange admission, but it’s become a kind of litmus test for how I think about other people: which version of someone lives in my head — the messy, contradictory person I actually know, or the...
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Ideas arrive in odd ways: in the margins of a newspaper, halfway through doing the washing up, in a conversation that started about nothing important. Some I keep and scribble in a notebook; others evaporate by the time I reach for a pen. Over the years I’ve developed three quick, forgiving tests...
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There’s a particular ache I recognize now: the sudden rush of warmth when a song from my teenage years plays, the way a scent can unspool an entire afternoon from a decade ago, the urge to pull an old sweater from the back of the wardrobe because it feels like a familiar shelter. Nostalgia has a...
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I’ve been collecting small domestic oddities for years — a chipped teacup inherited from an aunt, a bent teaspoon that survived a move, a child's drawing folded so many times it became a soft square. At some point these things stopped feeling like clutter and started feeling like a private...
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Sometimes a conversation begins with weather or an awkward joke and drifts into polite non-commitment. Other times it opens with a strange, specific question — and the room rearranges itself. I’ve come to love that second kind of opening: the single odd question that acts like a key, unlocking...
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There’s a particular flicker I pay attention to now: a small, insistent question that arrives out of nowhere — the kind that makes you pick at an idea like a loose thread on a sweater. It could be about a movie line, a smell, a stray headline, or why a neighbour always hangs the same plant by...
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I keep a small ritual: whenever I’m stuck on a problem or drifting through a new topic, I force myself to ask what I’ve come to call a “stupid question.” Not the rhetorical kind—those with obvious answers or meant to be flattering—but deliberately naïve, sometimes embarrassingly simple...
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Some mornings I wake with a head full of errands, a tangle of obligations and a nagging sense that the day will be "too much." Other mornings the sky seems to afford me a breath: the first cup of coffee tastes decided, my steps feel steadier. What makes the difference? Over the years I’ve noticed...
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